Changing my blog’s name from Circus Queen to Beautiful Tribe

Sorry if you’ve navigated to this blog over the past few days and wound up wondering: “Wait. What? I thought this was Circus Queen. What’s Beautiful Tribe?” I’ve wanted to change the name for a long time and I finally decided to go brave and take the leap this week.

A leap it’s been indeed. From the technical side, I really shouldn’t have picked a week I was going to come down with a particularly nasty virus that’s going around (hence the late explanation!). And this is only the start.

In many ways, changing a blog’s name and domain is like starting all over again. Of course, the content I’ve built up over the past five years is still active and the social connections haven’t gone anywhere but, in terms of search engines and other geekery, it’s going to take some rebuilding.

Still, I am so glad to have made the change. It feels right and that’s always going to be worth it.

Back when I started this blog a little over five years ago, I didn’t really know what it was going to be about. I just knew that work was winding down with me being pregnant and not able to get over to London as much, with being new to Bristol and not having much time to sink my teeth into networks here before going on maternity leave and with not even knowing if I was going to continuing working after maternity leave was up. I knew I wanted to keep writing no matter what and a blog seemed a good way to make that happen.

I chose the name Circus Queen because it was daring, like I wanted my writing to be, yet deliciously vague. That was a wonderful fit when life ahead was wide open with uncertainty. Eventually, that vagueness began to feel like bad branding rather than freedom. For years, the name hasn’t communicated anything about this blog and that’s really bothered me.

Yet, I stalled over actually changing it. I have tried and tried to make it work, having built up a following and established a strong domain around it but I couldn’t shake my unhappiness about the name. I finally had to concede that if I didn’t accept the risks and make the change I might as well ditch the blog because it was always going to bug me. If I couldn’t commit, I’d never realise its potential. Also, the longer I let it go on, the harder it would be to make the change.

After a lot of agonising, I came up with the name Beautiful Tribe. I played with it a while, hoping that its lure was that it was “right” and not just that it was new. I’ve thought about other names over the years, though, and none has felt like something I could put the full force of my time, money and effort into. Beautiful Tribe does.

As I’ve said in my “about” page: “I see this as a place where a “tribe” of likeminded people, especially parents, can support and encourage one another. I’m also always reflecting on what raising my own little “tribe” really means.”

I hope, along with the new name to breathe new life into what I write here, taking more risks and creating something that’s genuinely valuable to readers. Thanks for sticking with me this far. I hope to keep hearing from you too.

Image by Annie Crossman Photography

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